Boost your bookings in November: your Christmas and New Year prep checklist

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Boost your bookings in November: Prep your attraction for gift card sales and festive demand

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November Boost you bookings

🎯 November is the time to set up gift card sales, go live with 2026 events, and get ahead of festive demand.

🎄 Why November matters

While October was about capturing Halloween and half-term demand, November is your strategic prep month. This is when the foundations you set will pay off during Christmas and well into 2026.

What we’re seeing:

Gift card sales start gaining momentum from early November

Visitors begin browsing for Christmas gift experiences now!

Early planners are already searching for 2026 days out

Time spent now = reduced admin, and will give you more time to focus on your customers in December.

In this blog, we share how to make the most of the festive season by setting up gift cards to sell throughout the holidays, getting your 2026 schedule live before December to capture early planners, adding smart integrations to simplify your Christmas marketing, and keeping your brand front-of-mind even as competitors wind down.

🗓️ Key November opportunities you shouldn’t miss

November isn’t just prep time it’s packed with active buying windows. Make sure you’re set up to capitalise on these seasonal moments:

🎁 Pre-December gift card surge (now – 30 Nov)

Early festive shoppers are already looking for thoughtful, low-hassle gifts.

🛍️ Black Friday (Friday 29 November 2025)

A major digital shopping day, ideal for flash discounts or limited-time gift card offers.

Visitors love booking ahead if there’s a perceived deal or exclusive access.

📈 Social traffic spike (weekends in Nov)

People spend more time browsing and planning during dark evenings and weekends.

🎁 It's clear - set your experience gift cards live now

You will need live experiences to tag the gift cards to (but you do not necessarily need dates - or for the experience to be published - but it's better if it is - as the recipients can book)

Early bird gift buyers are looking now, especially for experience-based presents

Digital gift cards are easy to promote and simple for buyers to use

They’re a great option for last-minute planners who don’t want physical postage

A key revenue stream when your venue is closed or between events

📆 Get your 2026 events live before December

Even if 2025 is your focus, 2026 visibility is a big opportunity.

Why it works:

Early planners often buy tickets as gifts in November

Families plan big days out over the school holidays - make sure you’re in the running

Having next year’s events live boosts conversion from your festive marketing

It also gives loyal visitors a reason to rebook sooner

⭐ Key message: Get 2026 events live before Black Friday to catch early gift buyers and box-ticking planners.

Top Tip: If you don’t have everything finalised, then add a ‘coming soon image to your key events’

🔗 Add direct links to simplify festive marketing

Want to boost conversion from your emails and posts? Make sure links land exactly where visitors expect.

Use unique URLs that take people to specific gift cards, events or group experiences (use the 3 dots to view in shop for your unique url)

Reduces clicks and confusion

Use UTM’s, which make it easier to track performance within Community / marketing suite

Ideal for Black Friday and Cyber Monday marketing campaigns

💡 Top tip: Use this website to create UTM’s or ask support to help you build tracked links to your gift cards and most popular experiences.

It takes minutes and pays off throughout December.

📢 Use November to set up your December visibility

Once December hits, things get busy. Set your campaigns in motion now.

Here’s what to do this month:

Schedule your gift card promo posts (with tracked UTM links) through to Boxing Day

Draft and schedule your end-of-year email campaigns

Prepare “New Year, new plans” marketing copy for post-Christmas rebooking

Data shows mobile bookings account for up to 80% of your orders, so check that your journey is smooth

Add your 2026 event links to existing automations (like thank-you emails)

Take time to check your visitor dashboard to understand when your customers are likely to book and set your posts accordingly

⭐ Top tip: Block out a single day in early November to schedule your festive comms - it’ll save you time when demand peaks.

Ideas for your socials

⭐ Set up your Experience gift cards and promote them with a "Give the gift of experience" message across your homepage, emails and socials.

⭐ Run a “Buy now, book later” promo for your 2026 experience gift cards.

⭐ Post your gift card promo every Saturday and Sunday with a simple message like “Struggling for gift ideas? Give the gift of experience.”

👉 Top tip: Contact support to activate a direct integration that lands visitors straight on your gift card page to reduce clicks - perfect for ads and emails.

⚡️ What this means for your business

November is your behind-the-scenes power month.

By setting up gift cards, scheduling 2026 events, and getting your marketing links in place, you:

Capture festive demand without extra admin

Stay visible during peak gift-buying weeks

Make life easier for visitors and easier for your future self

Read more about getting your experience gift cards or events live here.

Unsure? Reach out to our support team or ask Arnie, we’ve got you.